• Hilary Nightingale

How to use video marketing to get your point across

Let’s assume you already know that video is one the most popular types of online marketing content. Use your video marketing on your website, social media or in a clever exhibition installation, but however you choose to use your videos, you’ll see an increase in engagement and even retention of information…


· 78% of people watch videos online every week and 55% of those watch every day

· 72% of customers prefer learning about a product or service through a video

· 81% of businesses use video in their marketing strategy (a 63% increase to 2019)

· 82% of all consumer traffic will come from online videos by 2022

· Viewers retain 95% of a message when they watch it through video. https://tinyurl.com/ye5n9rgf


Types of video to make for your marketing

Not all video content has to be professionally produced, in front of a green screen, with actors, voiceovers or lighting. The buzz words we’re playing off here are ‘authentic’ and ‘real’.


Good marketing has its roots in relationship building, so if you, the person behind the business, can be the face of the business’ video marketing then all of a sudden you are creating rapport, demonstrating authenticity and ‘keeping it real’.


Social media video marketing for posts

A perfect opportunity for a video selfie. Many people on LinkedIn have shot footage of themselves in the car (parked safely), or at their desk giving an insight into their thoughts, or asking for others to take part in discussion.


Walk-through videos, shot on a mobile device are also perfectly acceptable on social media. This could be your new premises, your existing offices showing people hard at work, unboxing some new equipment, a tour of your exhibition stand or even product demos.

Live video streaming is even better if you have the nerve. Catch a seminar, exhibition or unveiling live on social media and you’ll find your audience will show their appreciation.


Videos for Facebook page headers

Ideally these videos will be professional, or at least a series of professional photos edited together in a platform like Wondershare’s Filmora9 or iMovie.

Facebook’s guidelines on how to change your header photo to a video can be found here: https://tinyurl.com/y5e4smd3


Video marketing on websites

When planning your website, or the new content for it, we would advise you allow budget for professional video footage. This content will be a permanent part of your website, attract and retain customers and ultimately convert leads so it needs to be top notch, otherwise it may have the opposite effect.

Once you’ve committed to spending money on video marketing, make it work as hard for you as you did for it. Invest in some time in researching good, free video editing software, chop it about for other uses, add music, subtitles etc and post it everywhere you can!


Video marketing should be fun, but…

You want your video content to convey trust in your brand, build rapport with your audience, give an insight into the real you and the reason you’re in business, but at the same time keep it business-like. You can do some real damage to your brand reputation if you use bad language, shame others or share personal opinions which could be controversial. Push Start Marketing has written guidelines on employees using social media to prevent this from happening. If you would like to ensure your video content supports your brand, make sure your Social Media Policy is up to date.


And, if you need advice on who to choose for professional filming, give us a ring, we can introduce you to a couple of trusted videographers.


We hope you have found this advice useful. Let us know if you have been encouraged to make your first video on your social media! If you need any help, Push Start has experience of coordinating footage for all the above uses, just give us a call to have a chat on 01993 224522 or email lucy@psmkt.co.uk with your ideas.




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