Six reasons NOT to write that content

March 17, 2016

 

Let’s get straight down to business – you need to write it, but for some reason you just haven’t, don’t or can’t. Whether it is web copy, a leaflet, an e-shot, sales letter, a blog or even a Facebook or LinkedIn post. Here are some reasons our clients use us to write all their content, whatever it is: 

 

1: Get your website sorted

The single biggest hold up to getting your website live is a delay in providing the content. Using a copywriter will get that onerous task completed within the correct timescale, saving you time and therefor money in the long run, but more importantly keeps you up to on track with deadlines.

 

A good copywriter for the web should be able to understand the need for keywords, the minimum requirements for Google and also format your copy so it is as effective as it can be online. We work very closely with both clients and web developers to ensure content, including any images are delivered in a timely fashion with a fully understanding of what is required from both sides.

 

It’s a simple process; we look at the pages you want, research the appropriate keywords and the volume of search, get a feel for your company, tone of voice, USP’s and then write it all for you. Even those fiddly descriptions you see in the search results, we do it all.

 

“Lucy provided expert assistance when I needed help to refresh the structure,

 copy and design of my website. 

In three hours, she swept through my site, providing insight, inspiration and a welcome fresh perspective on how to revitalise my business message to truly reflect my personality, experience and the services I offer, simply and effectively. 

Where I had feared criticism, Lucy actually gave me a huge confidence boost and some brilliant ideas about how to communicate better with prospective clients. Her enthusiasm is infectious, and after a thoroughly enjoyable and stimulating morning, rather than dreading the revamping task, I could not wait to put her recommendations into practice. 

Lucy is fun to work with, fantastic at helping clarify your business vision and really knows her marketing stuff. Excellent value and highly recommended”

Clare Parrack, Clarify Interiors

 

2: Keep to your deadlines

Out-sourcing the donkey work is an age-old solution to keeping you focussed on what’s vital for your project. Copy-writing is no different, except that writer’s block, lack of inspiration and procrastination seems to effect those needing to put fingers to keyboard even more.  A trusted partner to help you get those words down really makes a difference, we can write it with you or for you, so you can move on and concentrate on the all the other stuff you do.

 

3: Staying up-to-date

When you’re running a business, chances are you don’t have time to review your original website for a change in direction, products, services and updating on page SEO keywords, let alone adding regular content. We can take all that off your hands, making sure your digital presence is in tip top condition, attracting leads and dispensing advice. We can work in the back end of most website platforms, so we can make the changes directly without having to go to a developer.

 

"We recently used Lucy Lavers and Push Start Marketing to update our website including copywriting all the content which was more than 10,000 words. 

 

Lucy came up with some great ideas to ensure that what can be a very dry subject matter(accountancy and tax) was written and presented in a refreshing and readable way. We have had fantastic feedback on the updated website and its content from clients/prospects and we are delighted with the finished product.

Lucy and her team are easy to work with and full of helpful ideas and I would happily recommend them to anyone needing copywriting or content producing."

Nick Mason, Wagner Mason Accountants Ltd.

 

 

 

4: Remaining consistent

We see it all the time with blogs, social media and emails; you might be inspired to take two days and go to town but can you keep it up? Can you post regular blogs, supported on your social media and emails and perform regular analytics reviews to make sure your content is working? Congratulations if you do, but if not and you’d like to then it is time to talk to us.

 

5: Copywriters write

You know WHAT you want to say, whether it’s for a leaflet, full blown brochure, social media or emails, but a professional copy writer ensures consistency across all platforms and mediums. They know HOW to write. How to engage the readers in a way that delivers the message succinctly and reflects your brand perfectly.

 

"The main thing that strikes you about Lucy is her energy,

she is full of ideas and a real self-starter. This translates into the her work and content producing as she can tease out of you an angle or side to the business or your service you hadn't considered, or help

 

you polish any ideas you might already have. If you don't have the time, she can pro-actively bring you ideas and move things forward, either way she is a practical and solution driven individual who makes the complex seem simple  She is friendly and collaborative and an ideal partner for any copyrighting and content creation you might need." Malcolm Maclean, Director, Times Ten Media

 

 

6: Evaluating results

It maybe you are so happy you’ve actually got something ‘out’ you are not particularly interested in how it performs. We on the other hand are really interested in the results of our written work, open rates on emails, sharing and engagement rates on social media, click throughs on your website and seeing where your visitors are going, so what they’re reading on your website. We can’t help ourselves but be nosy and we share those results with you.

 

So, what are you waiting for?

Get that monkey off your back and get in touch for an informal chat about what we might help you with. We are flexible, proactive and frankly very easy to work with. 

 

Ring Lucy Lavers on 07813 846569 or take a look through our project page for some examples of our work.

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